With Dreamforce 2024 just around the corner and the agenda now available, it’s time to start planning your schedule. Dreamforce offers an exciting and transformative experience, but with so many unmissable sessions on deck, how do you ensure you make the most of it?
Fortunately, I’ve put together a list of sessions led by Salesforce Marketing Champions that you won’t want to miss. Be sure to register early to secure your spot at these must-attend sessions for marketers.
Day 1: Tuesday, September 17
Why Admins Need to Get Familiar with Data Cloud
Speaker: Chris Zullo
“Data Cloud is pivotal for admins. It’s crucial to understand how CRM actions affect Data Cloud, and how Data Cloud provides a comprehensive view of the customer for the organization.”
With businesses increasingly relying on integrated data to drive customer experiences, the role of Salesforce Admins is evolving. This session will highlight why mastering Data Cloud is essential for admins moving forward.
Build Your Personal Brand: Tips for Black Tech Professionals
Speakers: Aaron McGriff, Tasha Rucker, and Chris Mattison
“A strong personal brand sets you apart. Join the Salesforce Black in Tech Community for strategies on showcasing your skills, achievements, and unique perspective.”
In a field often marked by systemic bias and underrepresentation, this session offers valuable advice on how to stand out, advance your career, and challenge stereotypes through personal branding.
Day 2: Wednesday, September 18
Develop an AI Mindset: Step-by-Step Guide
Speaker: Shreeya Rashinkar
“Learn the why, what, and how of AI for architects, consultants, and developers. Trusted advisors must explore, assess, and recommend AI capabilities to customers.”
This session equips architects, consultants, and developers with the skills and insights needed to harness AI’s potential, and how to apply it strategically for customer success.
Protecting Data in Salesforce While Unleashing AI
Speakers: Brandon Walton and Stephen Stouffer
“Learn how to protect your Salesforce data with tokenization when sharing it with AI models. Discover real-world examples of safeguarding sensitive information.”
This interactive roundtable explores the importance of tokenization for data security in Salesforce, particularly when integrating with AI. Participants will also get hands-on experience through an interactive demo.
Also available on Thursday.
Build Your Personal Brand: Tips for Diverse Groups
Speakers: Aaron McGriff, Chris Mattison, and Tasha Rucker
“Learn actionable strategies to enhance your personal brand, showcase your skills, and build a professional network.”
This session will offer concrete tips for building an authentic personal brand and leveraging platforms like LinkedIn, while also providing networking strategies within the Salesforce ecosystem.
Panel: Women in Tech
Speakers: Jyothsna (JB) Bitra, Guilda Hilaire, Diane Kesler, Tasha Rucker, and Myra Wilson
“Join a Women in Tech panel to discuss how inclusion fuels innovation.”
This panel will feature influential women in tech sharing their experiences and discussing how diversity and inclusion spark creativity and innovation in the tech industry.
Day 3: Thursday, September 19
Designing for the Inbox: Creative Strategies for Scale
Speakers: Sam Beddoes and Justin Yeaman
“Discover design techniques to build scalable and innovative email campaigns that keep subscribers engaged with your brand.”
Learn how to implement an 80/20 CRM approach, where 80% of email campaigns can be scaled, while 20% are crafted into creative, engaging experiences.
The Role of AI in Revenue Operations
Speaker: Stephen Stouffer
“A live demo on using AI in RevOps, with real-world use cases for marketing, sales, and customer success.”
This interactive session will explore how AI can improve efficiency in Revenue Operations (RevOps), and provide an adoption guide to integrate AI into your organization safely and securely.
Integrate Your Website with Data Cloud and Einstein Copilot
Speakers: Pato Sapir and Eliot Harper
“Learn how to capture website events in Data Cloud and create insights for use in Einstein Copilot.”
This hands-on workshop will teach you how to connect your website with Data Cloud through a web SDK, harmonize data, and enrich customer interactions with Einstein Copilot.
Maximizing Your Data Cloud Credits
Speakers: Yeva Roberts and Chris Zullo
“Understand how Data Cloud-powered features impact credit consumption and learn how to optimize it.”
This session will explain how to manage and maximize your Data Cloud credits, ensuring your organization gets the most value out of your Data Cloud investment.
In this beginner-level session, learn strategies for leveraging actionable data to improve customer engagement and optimize AI applications in B2B marketing.
Summary
With Dreamforce 2024 just a week away, it’s the perfect time to start planning which sessions to attend. With a full agenda, there’s no shortage of learning opportunities this year. Which sessions are you most excited for? Let us know in the comments!
Dreamforce isn’t all work though—take some time to plan which parties and networking events to attend too!
