Salesforce Marketing Cloud is a powerful tool, but getting started can be daunting. Luckily, there are plenty of high-quality free resources available to help you learn the ins and outs of the platform. Whether you’re new to Marketing Cloud or looking to deepen your expertise, these resources will provide a solid foundation:
1. Marketing Cloud Bootcamp by Trailblazing Together
Overview:
- The Trailblazing Together YouTube channel offers comprehensive playlists on Marketing Cloud, perfect for those who want in-depth training.
Key Playlists:
- Salesforce Marketing Cloud Email Specialist Certification Bootcamp: Ideal for preparing for the Email Specialist certification.
- Marketing Cloud Implementation Series: Covers the essentials of setting up and implementing Marketing Cloud.
- Salesforce Marketing Cloud Administrator Bootcamp: Focuses on the admin aspects of Marketing Cloud.
- AMPscript Bootcamp: Provides specialized training on AMPscript, a key language for Marketing Cloud users.
Why It’s Useful:
- These playlists offer a thorough understanding of various aspects of Marketing Cloud, guided by industry experts.
2. Salesforce Marketing Cloud Crash Course
Overview:
- Salesforce Ben’s Salesforce Marketing Cloud Crash Course is a concise introduction to the platform, perfect for those with limited time.
Details:
- Led by Branden Bellanca, this course provides a foundational understanding of Marketing Cloud in under an hour, including a demo that’s helpful for those without platform access.
Why It’s Useful:
- A quick and effective way to grasp the basics of Marketing Cloud and compare its features with other platforms like Account Engagement.
3. Blogs
Overview:
- Independent blogs offer practical advice and insights into using Salesforce Marketing Cloud.
Recommended Blogs:
- {sfmc}.curated
- Sfmarketing.cloud
- The Smart SFMC Marketer
Why They’re Useful:
- Blogs provide real-world advice and tips from experienced users, which can be invaluable for understanding best practices and troubleshooting common issues.
4. YouTube Channels
Overview:
- YouTube is a great platform for visual learners. Several channels offer extensive content on Marketing Cloud.
Recommended Channels:
- Cameron Robert: Provides a solid foundation with his Salesforce Marketing Cloud Quick Start Training playlist, plus other focused content.
- MinuteAdmin by Kaelan Moss: Offers playlists on certifications and career content in Marketing Cloud.
Why They’re Useful:
- These channels offer step-by-step tutorials and explanations, making complex topics easier to understand.
5. Trailhead
Overview:
- Trailhead is Salesforce’s free training platform, featuring over 1,100 modules, quizzes, and hands-on activities.
Key Trails:
- Study for the Marketing Cloud Administrator Certification Exam
- Prepare for Your Salesforce Marketing Cloud Consultant Credential
- Prepare for Your Marketing Cloud Email Specialist Credential
Why It’s Useful:
- Trailhead provides a gamified learning experience with structured trails, making it engaging and effective for mastering Marketing Cloud concepts.
Miscellaneous Resources
- Salesforce Certification Days: Free events that include the Marketing Cloud Email Specialist certification prep.
- Salesforce Pathfinder: Offers immersive training, mentoring, and connections to employers for those entering the Salesforce field.
Summary
Starting your Marketing Cloud learning journey with these resources will set you up for success. From detailed bootcamps and crash courses to insightful blogs and hands-on Trailhead modules, there’s a wealth of free information to help you become proficient in Marketing Cloud. Dive into these resources and start your path to becoming a Marketing Cloud expert today!
